Art Direction
Please email andrew@schoolforhacks.com if you’re interested.
OVERVIEW
This 8-week, 2-hour per week course is limited to 10 people, so we can really work on honing your skills together. You'll learn the basics of being an advertising art director, learning the fundamentals of design, imagery, and motion and how to apply them in a constantly changing media landscape. More importantly, you'll learn how to define your point of view and direct your vision to bring it to life.
CLASS OUTLINE
Visual Fundamentals
Type
Color
Graphic + Illustration
Layout
Photography
Motion
Art Directing Fundamentals
How to create a look and feel
How to visually articulate concepts
How to art direct productions
How to art direct a campaign across different executions
Homework
Each week you'll have an exercise and we'll discuss your work in class to make sure you're applying the principles you're learning.
TEACHER
Your instructor is Dave Haller, a Creative Director at Major who has been art directing for global brands like Coca-Cola, Smirnoff, Toyota, Samsung, ASICS, Goose Island, W Hotels, Showtime, Verizon, Wild Turkey, Guinness, and Red Stripe.
He's also the co-author of Handbook for Hacks.
Please email andrew@schoolforhacks.com if you’re interested.
OVERVIEW
This 8-week, 2-hour per week course is limited to 10 people, so we can really work on honing your skills together. You'll learn the basics of being an advertising art director, learning the fundamentals of design, imagery, and motion and how to apply them in a constantly changing media landscape. More importantly, you'll learn how to define your point of view and direct your vision to bring it to life.
CLASS OUTLINE
Visual Fundamentals
Type
Color
Graphic + Illustration
Layout
Photography
Motion
Art Directing Fundamentals
How to create a look and feel
How to visually articulate concepts
How to art direct productions
How to art direct a campaign across different executions
Homework
Each week you'll have an exercise and we'll discuss your work in class to make sure you're applying the principles you're learning.
TEACHER
Your instructor is Dave Haller, a Creative Director at Major who has been art directing for global brands like Coca-Cola, Smirnoff, Toyota, Samsung, ASICS, Goose Island, W Hotels, Showtime, Verizon, Wild Turkey, Guinness, and Red Stripe.
He's also the co-author of Handbook for Hacks.
Please email andrew@schoolforhacks.com if you’re interested.
OVERVIEW
This 8-week, 2-hour per week course is limited to 10 people, so we can really work on honing your skills together. You'll learn the basics of being an advertising art director, learning the fundamentals of design, imagery, and motion and how to apply them in a constantly changing media landscape. More importantly, you'll learn how to define your point of view and direct your vision to bring it to life.
CLASS OUTLINE
Visual Fundamentals
Type
Color
Graphic + Illustration
Layout
Photography
Motion
Art Directing Fundamentals
How to create a look and feel
How to visually articulate concepts
How to art direct productions
How to art direct a campaign across different executions
Homework
Each week you'll have an exercise and we'll discuss your work in class to make sure you're applying the principles you're learning.
TEACHER
Your instructor is Dave Haller, a Creative Director at Major who has been art directing for global brands like Coca-Cola, Smirnoff, Toyota, Samsung, ASICS, Goose Island, W Hotels, Showtime, Verizon, Wild Turkey, Guinness, and Red Stripe.
He's also the co-author of Handbook for Hacks.