SCHOOL
FOR
HACKS
LEARN HOW TO BE AN ADVERTISING CREATIVE THAT ACTUALLY THINKS DIFFERENT
DON'T BE BORING
✦
DON'T BE BORING ✦
REAL REVIEWS
THIS CLASS HELPED ME UNDERSTAND HOW TO HAVE A KICKASS IDEA THAT SELLS.
— Terrence, Chiat/day
TO THIS DAY, I REACH FOR MY NOTES EVERY TIME I NEED AN IDEA.
— Lily, Mother
I LEFT WITH A CLEAR CREATIVE PROCESS AND MORE CONFIDENCE IN MYSELF.
— Courtney, McCann
BRIEF BOOTCAMP
•
BRIEF BOOTCAMP •
ALL WORK, NO FLUFF
WORK BRIEFS AND GET 1-ON-1 FEEDBACK FROM A CREATIVE DIRECTOR, ALL DESIGNED TO MAKE YOU HAVE AN UNCOMFORTABLE AMOUNT OF IDEAS AND GET BETTER AT BEING BRILLIANT ON A DEADLINE.
CLASSES
01
CONCEPTING
LEARN WHAT MAKES A GOOD ADVERTISING IDEA AND THEN LEARN HOW TO HAVE THEM ON A DEADLINE. YOU'LL GET A LOT OF FEEDBACK AND LEAVE WITH CAMPAIGNS TO DEVELOP FOR YOUR PORTFOLIO.
02
COPYWRITING
LEARN HOW TO BE A GOOD WRITER, AND THEN LEARN HOW TO DO IT IN ADS. YOU'LL GET FEEDBACK ON YOUR WRITING AND LEAVE WITH THE PRINCIPLES YOU NEED TO WRITE FOR ADS WHEN ADS BECOME SOMETHING WE CAN'T EVEN THINK UP.
03
ART DIRECTION
LEARN HOW TO BE AN ART DIRECTOR SO YOU'RE NOT RELEGATED TO CREATING OTHER PEOPLE'S VISION. YOU'LL GET LOTS OF FEEDBACK AND LEAVE WITH THE PRINCIPLES YOU NEED TO ART DIRECT WITH A DISTINCT POINT OF VIEW.
DON'T BE BORING
✦
DON'T BE BORING ✦
BUY A BOOK
•
BUY A BOOK •
“This book helps take the fear out of the blank page. I wish I had this book when I was starting out.”
HATE CLASSES? THAT’S OK, READ THE WORDS INSTEAD IN OUR HANDY DANDY BOOK, HANDBOOK FOR HACKS.
MEET YOUR TEACHERS
ANDREW FATATO AND DAVE HALLER ARE CREATIVE DIRECTORS AND THE CO-FOUNDERS OF MAJOR, A CREATIVE AGENCY THAT BELIEVES THE BORING WILL NOT BE FORGIVEN.
THEY'VE MADE AD CAMPAIGNS FOR LIKE A LOT OF BRANDS, INCLUDING COCA-COLA, SMIRNOFF, TOYOTA, SAMSUNG, ASICS, GOOSE ISLAND, W HOTELS, SHOWTIME, VERIZON, WILD TURKEY, GUINNESS, RED STRIPE, DIRECTV, VIMEO, BIRCHBOX, VOX, ASANA, VISA, AND BARILLA, AMONG OTHERS, IF YOU'LL BELIEVE IT.
THEY ALSO TEACH AT MIAMI AD SCHOOL, OR AT LEAST DO UNTIL THEY FIND OUT ABOUT THIS PROBABLY.
DON'T BE BORING
✦
DON'T BE BORING ✦